C4D渲染的巧克力包装作品 Cadbury Restage Rebrand Visuals

2015-06-02 23:24 发布 | 作品版权归原作者所有，仅供参考学习，禁止商业使用！

CG作品

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C4D渲染的巧克力包装作品 Cadbury Restage Rebrand Visuals - C4D之家 - Cadbury-rebrand-bars-FnN.jpg

C4D渲染的巧克力包装作品 Cadbury Restage Rebrand Visuals - C4D之家 - Cadbury-rebrand-bars-WN.jpg

C4D渲染的巧克力包装作品 Cadbury Restage Rebrand Visuals - C4D之家 - Cadbury-rebrand-bars-Turk.jpg

About This Project

Accurate packshot visuals are key when designing for new packaging as they can reveal what does and doesn’t work on new formats or in this case new shaped bars.
The difficulty with The Dairy Milk range is capturing the correct appearance of the matt shine on the purple print with the magenta highlights.
The bars are modelled in the same way as they would be manufactured, whereby folded and crimped to give the most realistic appearance. Materials are applied in the same way with white backed areas and foils added on separately. Everything builds to give an accurate representation of the real bar before its even seen a production line.
Not only are the bars correct and consistent through the range, but the beauty of 3D means they can be rendered from any angle unlike expensive photography re-shoots. Plus there is no retouching afterwards as the bars are perfect every time.